As for the Sun mouse, I’m not a big multi-button mouse fan, because I just can’t remember which button to push when. I rather like the Macintosh system of using four modifier keys with the mouse.

Constrain the user’s expectations to match the abilities of the software.

Never present a power-user option in such a way that normal users must learn all about it in order to know they don’t need to use it.

It’s hard to read through a book on the principles of magic without glancing at the cover periodically to make sure it isn’t a book on software design.

The G4 is about the nicest industrial design that I have seen anywhere,

Gates has kept Apple alive to get the Justice Department off his back. All he has to do is stop making Office for the Mac and that is the end of Apple. He keeps Apple alive, but very weak.

It's very difficult when you have as low a market share as they do to get dealers interested. A dealer has to sell a Mac, whereas he doesn't have to sell a Windows machine, since the Windows machine is a known quantity.

Steve Jobs has done a good job of selling, and the Apple interface is still superior, but he doesn't have critical mass.

The only intuitive interface is the nipple. Everything else is learned.

Constrain the user's expectations to match the abilities of the software.